On request
Analyze a competitor
Reads a rival's site and news, then writes a clear comparison.
Web searchMCPWeb scraperMCP
Sales battle card agentCards your reps trust.
Once a month it checks each rival's public pages and reads your win and loss notes. It then writes a fresh card: strengths, weak spots and how to reply.
Your first signup includes $50 in free credits.
Monthly
Keep battle cards fresh
- Reads
- Rival pages, win and loss notes
- Grows
- One card per rival
- Lands in
- Google Docs
Ask for it once, in plain words.
No flowchart to draw. Describe the job in chat. TulipFarm sets up the agent and its workflow, and shows you both before anything runs.
You
On the first of each month, update a battle card for each rival in my list using their public pages and our win and loss notes, and tell #sales.
TulipFarm
I made an agent called Battle cards and a monthly schedule. It reads your rival list and notes, and public pages through a Custom MCP web tool. Doc updates and Slack posts ask you first. Activate it?
ActivateEdit first
One month, start to finish.
Every run is saved as an agent task you can open, check and rerun.
- Schedule
First of the month, 8:00
Run startedStarted - Reads
Your rival list and win and loss notes
4 rivals - Reads
Public pages for each rival
12 pages - Writes
A card for each rival, with changes marked
4 cards - Asks first
Update the docs and post to #sales
Approved - Updates
Google Docs and a Slack post
4 cards updatedCompleted
One battle card.
Short enough to read on a call.
Google DocsBattle card · Rival A
Where they are strong
- Low entry price.
- Large partner list.
Where they are weak
- Setup takes weeks, per our loss notes.
- Few built-in reports.
What changed this month
- New pricing page.
- Added a team plan.
What gets planted.
Three parts you own and can change at any time.
- Agent
Battle cards
Only facts it can source.
- Skill
Card format
Strengths, weak spots, how to reply.
- Workflow
Monthly
Runs on the first of the month.
Uses
- Google Docs
- Google Sheets
- Slack
Add if you use it
- Web scraperMCPWeb scraper
Gmail
HubSpot
It reads quietly. It asks before it acts.
Reads without asking
- Your rival list
- Your win and loss notes
- Public pages of each rival
Asks you first
- Updating the Google Docs
- Posting to Slack
It uses your own connections, so it never sees more than you can.
Grow it your way.
Alert on big changes
Post right away if a rival changes pricing.
Per product line
Keep one card per rival and per product.
Quote your own notes
Show which loss note supports each weak spot.
Questions, answered.
How does it read rival pages?
Through a Custom MCP connection to a web search or scraper tool. You review each tool before an agent can use it.
Will it claim things it cannot prove?
It writes only what it finds on a public page or in your notes, and it names the source.
Can reps edit the cards?
Yes. They are normal Google Docs. The agent marks what changed, so edits are easy to see.
Daily · 7:00
Track competitor pricing
Checks pricing pages and flags every change.
Web scraperMCPBefore a call
Know the account before the call
Every past email and shared doc, boiled down to one page.
Know the rival before the call.
Public beta, open to everyone. Your first signup includes $50 in free credits.